Gift vouchers are not just for shops and hotels. If you run a party or event business in Northern Ireland, they can help you bring in money earlier, reach new customers and generate bookings during quieter periods.
Why offer gift vouchers?
A good voucher gives you several commercial benefits:
- Earlier cash flow: You are paid before the party or experience takes place.
- New customers: The recipient may never have found your business otherwise.
- Year-round promotion: Key gifting dates create regular sales opportunities.
- Higher booking values: Customers may add extras when redeeming a voucher.
They can work for entertainers, photographers, activity centres, discos, venues, balloon stylists and many other event businesses.
Sell an experience, not just a value
“£50 gift voucher” is easy to create, but a named experience is often easier to sell.
For example:
- Children’s disco party for up to 20 guests
- Family photography session
- Two-person activity experience
- Balloon display contribution voucher
Explain what is included, along with any travel charges, date restrictions, booking requirements and validity period.
Use a third-party voucher platform
Party Suppliers Direct does not process voucher payments. To sell vouchers through your PSD listing, first create an account with a third-party voucher platform.
Two examples are Gift Up! and VoucherCart. These services allow businesses to create, sell, deliver and manage gift vouchers online. Compare their current charges and features before choosing one.
Once your voucher profile or sales page is live, add its web address to your PSD mini website. Customers can discover your offer through PSD, follow the link and complete their purchase on the voucher platform.
Promote vouchers at the right times
Do not wait until December. Promote vouchers before birthdays, Valentine’s Day, Mother’s Day, Christmas and school holidays. Mention them in booking emails and social posts.
Use real photographs of the experience and explain who the gift is for. “A birthday experience for a football-mad child” is stronger than “gift vouchers now available.”
How Party Suppliers Direct can help
Party Suppliers Direct (PSD) helps Northern Ireland customers find local party, wedding and event businesses.
Your PSD mini website can explain your voucher packages, show photographs, display the areas you cover and link directly to your third-party voucher sales page. It can also be updated for different gifting seasons.
PSD charges rent for the mini website but does not take commission from your voucher sales. The transaction remains between your business, the customer and your chosen voucher platform. Any fees charged by that platform are separate.
This gives owner-operators a practical way to improve local and Northern Ireland-wide visibility without giving PSD part of each sale.
Promote your gift vouchers and experience packages through Party Suppliers Direct.
